Goibibo champions empowerment with #BreakTheCage digital film

Goibibo commemorates Women’s Day 2024 with the launch of a digital film #BreakTheCage. The film serves as a powerful call to action for women, reminding them to take charge, break free, and smash through the everyday barriers of permission, expectation and control. 

Often, women pick their battles and forgo their agency for smaller issues in order to fight for causes that are more dominant in their lives. Goibibo uses the travel context and the metaphorical ‘cage’ as a real prop to illustrate a few of these – including the choice of clothes on a beach, the idea of solo travel and so on. The brand champions the spirit of empowerment and liberation, encouraging women to embrace their freedom and un-condition themselves from these societal limitations that are anything but banal.

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