Great creativity is the best accelerator:Ashish Bhasin on DAN’s Abby wins
Dentsu Aegis Network has swept the Creative Abbys at Goafest 2017, bagging the highest tally of metals as a group at 87. Dentsu Aegis Network took home 13 Gold, 39 Silver and 35 Bronze metals.
While Taproot Dentsu dominated the Goafest Creative Abbys with 41 metals, Dentsu Impact followed next with as many as 20 wins. Dentsu Webchutney (13 metals), Happy mcgarrybowen (7 metals), Milestone Brandcom (4 metals) and Isobar (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest.
With wins across the entire gamut of categories – from film to print, out-of-home to activation and design to digital – Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.
Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia, said, “It’s overwhelming to witness such a massive win for the network on such a grand industry platform. I must congratulate our creative leadership team for demonstrating such high quality of work across such a wide category range. Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2017 is a demonstration of that. Having said that, this is only the beginning. Outstanding creative work has played a big role in propelling us to become the second largest advertising network in India. In our business, great creativity is the best accelerator and what pleases me is that all our creative agencies have performed so well at Goafest 2017.”