GREY's (India) new Senior Planning Director, Delhi, Divyapratap Mehta

Grey India has appointed its new Senior Planning Director for Delhi, Divyapratap Mehta who has been on the forefront of strategizing on a diverse set of businesses like - Unilever's Dirt is Good, LG, Nestle, Maruti, Fever 104 fm and Havell's campaigns. And, prior to this he worked with various agencies like - TBWA, Leo Burnett and McCann Erickson.

Grey Group is one of the largest marketing communications companies in the world and its parent company is WPP. The company works on some of the best brands in India including - Audi, Bharti Axa, Britannia, Deutsche Bank, Godrej Sara Lee, GSK Consumer Healthcare, ITC, Parle, P&G, Suzlon, United Spirits Ltd., Wyeth and 3M among others.

Bindu Sethi, SVP and National Head of Planning, Grey India on Divyapratap's appointment said, "In our effort to enhance the quality of our brand work and the offering to clients, we are strengthening our planning talent and resource pool. It gives me great pleasure to welcome Divyapratap to Grey and the planning team."

Further, Divyapratap on joining Grey, India said, "Grey offers a great combination of the right people with the right thinking. Along with the team, I look forward to facing the challenges that will come my way as I take on this new role. I am proud to be part of an agency that understands and appreciates the value of powerful planning and emphasizes the need to create advertising that becomes "Famously Effective'."

With 14 years under his belt, Divyapratap has gained extensive experience on consumer habits of women and youth across various geographic markets. Some of the prominent names that he has worked on are -Reckitt Benckiser, Unilever and Panasonic.

Moreover, his work on the "Challenges Global Brands Face in Asia' presented by Unilever Asia, received recognition in the Asia Marketing Forum 2009. He has led various new business initiatives in India, Thailand and Japan during his stint with Lowe Lintas as Associate Vice President Planning and as Regional Planning Director-South East Asia-Lowe Worldwide.