MRUC's new CEO, Joseph Eapen

The appointment of Eapen signals the serious intent of the MRUC to both expand the scope of research to areas beyond print and outdoor as well as to substantially scale the quality and quantity of research across different media.

Commenting on Eapen's appointment, Purushottam said, "He brings tonnes of relevant experience and will play a key role in transforming the MRUC into a vibrant organization that spearheads the cause of timely, credible and cost effective research across all media. I am sure Eapen will make the MRUC far more responsive to the needs of its constituents."

On his new role, Eapen said, "I am not only excited about growing and strengthening the IRS but also other areas of media research. This is a wonderful chance for me to do relevant work across media"

Eapen has 18 years of extensive experience in media research in India and abroad, including in print, television, radio, as well as consumer research. His last assignment was as the CEO of aMap which is the overnight Television rating agency in India.