GreyMatters secures comm & media mandate for CGIAR GENDER Research Conference

Indian PR firm, GreyMatters Communications & Consulting, has secured the communications and media mandate for the esteemed bi-annual CGIAR GENDER Research Conference, scheduled to take place in New Delhi from October 9 to 12. The conference hosted by the Indian Council of Agriculture Research (ICAR), will bring together global experts and researchers to discuss gender and social inequalities in agriculture. This event holds significant importance, occurring shortly after the successful conclusion of the G20 Summit.

 "We are honored to have been entrusted with this prestigious assignment for a global event of such magnitude. We are grateful to CGIAR for their trust in us. What makes this task challenging, yet special, is the demographically and culturally diverse audience that we need to cater to, along with the nuanced messaging required," said Dr Navneet Anand, founder Director of GreyMatters.

Marianne Gadeberg, Strategic Communications & Content consultant at CGIAR GENDER Impact Platform stated, "GreyMatters brings with it an enormous 13-year experience, not only in agriculture but across various sectors, working in public affairs and advocacy. What sets them apart is their ability to navigate the intersection of policy, politics, and research, thanks to their extensive experience in government communications. With GreyMatters, we have a clear plan to effectively capture and communicate the rich deliberations at the high-level conference to a diverse set of audiences."

Dr Anand added, "Despite India being predominantly an agrarian country, there is minimal interest in agriculture. The conversation around agricultural issues is muted, especially regarding gender issues. Our challenge is to amplify the significance of this conference, which brings together a multitude of global experts with deep and diverse experiences in social and action research. We are confident that our teams are prepared to reach out to journalists across the country with the relevant messages."

"We will work on highlighting the role of gender in our food systems and initiate conversations about it through various media and social media platforms. We also intend to leverage the discussions at the G20 Summit to weave into our narratives and bring these to the public sphere," Dr Anand added.

The CGIAR is a global research partnership dedicated to transforming food, land, and water systems in a climate crisis, with a focus on a food-secure future. GENDER (Generating Evidence and New Directions for Equitable Results) is a CGIAR impact platform that synthesizes and amplifies research, fills gaps, builds capacity, and sets directions to enable CGIAR to have maximum impact.

ICAR is the apex body for coordinating, guiding, and managing research and education in agriculture, including horticulture, fisheries, and animal sciences across India. It boasts 113 ICAR institutes and 74 agricultural universities, making it one of the largest national agricultural systems globally.

Founded in 2010, GreyMatters has established itself as a prominent player in public affairs, advocacy, government communication, and social media. The agency has worked with over 100 partners from government, corporate, MNCs, UN Agencies, NGOs, Rural Organizations, Political Actors & Political Parties, and independent organizations. It has been involved in multiple verticals, including agriculture, rural development, textiles, technology, healthcare, academics, infrastructure, and biotech.