GroupM's essence appoints Suruchi Makhija as Head of Content

Suruchi Makhija has been named the head of content at GroupM's Essence. Makhija formerly worked at Wavemaker as the head of content growth.

She became the head of creative at Wavemaker, where she oversaw the communication strategy using data and analytics. She was also in charge of content measurement, performance, branded content production, curating, and forming partnerships.

Makhija worked for Maxus Global (now Wavemaker) for over four years, starting as a creative director and progressing to senior creative director.