Growing consumer trends in 29 global markets: eMarketer & Starcom MediaVest study

The "2010 Global Media Intelligence" (GMI) report covers six major regions worldwide”Asia-Pacific, Western Europe, Central and Eastern Europe, Middle East and Africa, North America, and Latin America”and delves into 29 countries identified as core target markets.

"I am excited to have the Global Media Intelligence report for my reference library," said Robert Dees, purchasing group manager of North American media & marketing at Procter & Gamble. "I have only had it one day and have already used it in a meeting to help inform next year's strategy."

The report includes digital and total media advertising spending trends from 2009 through 2014, along with detailed data on demographics, broadband and mobile penetration, media usage, and consumer behavior in each region.

Key findings include:

- The global recession sped up the shift of marketing dollars to digital in large developing markets such as China, India and Brazil.

- While the Middle East and Africa only receive 2.9% of total media spending worldwide, the $14 billion in spending estimated this year represents growth of 11.4%, the fastest of any major region in the world.

- The aging of the large UK internet audience could be an early indicator of a trend that could lead to greater internet penetration throughout Western Europe.

"The key questions that marketers and advertisers are asking right now are global," said Ramsey. "As more consumers move toward digital platforms worldwide, there's a real need to establish authoritative estimates for emerging digital markets in India, China, Africa and countries in Latin America for both traditional and digital marketing channels."