Gulf Oil all set to launch the second phase of Pick-Up Your Dream campaign

After a stupendous 1st phase of Pick-Up Your Dream campaign, Gulf Oil, a leading lubricant manufacturing and marketing company in India, is all set to launch the second phase of the campaign. As part of the second phase, winners will stand a chance to learn cricket from M.S. Dhoni and Hardik Pandya.

As part of the online challenge, participants have to upload a video of themselves with a Gulf Pride Engine Oil Can while taking either the Helicopter shot, Yorker or Stumping challenge. The contest will be open from 10th February, 2020 to 5th March, 2020.

Additionally, the on-ground challenge participation process will give a golden chance to aspiring cricketers to showcase their cricketing skills in front of Kiran More, a former Indian cricketer and also former Chairman of the Selection Committee of the BCCI. Participants have to purchase a Gulf Pride Engine Oil can to participate in the cricket trials. Winners of this challenge will receive some exciting prizes.

Ravi Chawla, MD, Gulf Oil said, “We received a massive response to our first phase of the campaign. It ties back with the product proposition (INSTANT PICK-UP) of our flagship two-wheeler engine oil range GULF PRIDE 4T PLUS. As India is a cricket crazy nation, we decided to increase our brand engagement through this campaign, which encourages people to pick-up their dream, urging them to participate by taking on different challenges.”

Phase 1 of Gulf Oil’s campaign – Pick-Up Your Dream was a nationwide hunt for India’s best STREET DANCER in association with Filmy Mirchi, the Bollywood platform of Radio Mirchi. This three-week long campaign was executed across 21 cities as part of a tie-up with the movie Street Dancer 3D. The winner of this contest featured in a dance video with superstars Varun Dhawan and Shraddha Kapoor.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing