YU and Hardik Pandya unveil new TVC campaign

Homegrown consumer foods brand Yu released a series of vibrant new commercials featuring brand ambassador Hardik Pandya today. Channelling the brand’s zero-preservative chef-crafted instant food philosophy, the TVC campaign invites consumers to #CheerWithYu’s diverse offerings and furthers the idea of #AbNoCompromise. It is part of the brand’s overarching Rise & Conquer campaign, which celebrates the energy of the World Cup and festive season this year.

 Yu Foods is spearheading a fresh food movement by crafting innovative meals that are honest, flavourful and nourishing. Conceptualised, directed and produced in collaboration with NINE 1 Films, the series of commercials can be seen across entertainment and sports channels on Hotstar digital and connected TV. With Hardik at the helm, the TVCs showcase the key attributes of the brand across multiple product categories.

In addition to the TVCs, Yu-branded SpiceJet planes will be cheering for Hardik Pandya and Team India during the World Cup. Taking the fever of cricket to new heights, SpiceJet cabin crew will wear Yu-branded Hardik jerseys. The Spicejet fleet will also feature Yu branded cabin bulkheads and skyline panels. Yu has also planned exciting gamification-based activations across Q-com platforms. To make most of the festive season, Yu is launching Limited-Edition Hardik Pandya World Cup Gift Boxes that will be available exclusively on SpiceJet and Blinkit. The audience can capture their excitement at Yu selfie booths across offline stores. Yu will also run a special contest where fans stand a chance to win Hardik Pandya merchandise and an iPhone 15 during the course of the campaign.

Brand ambassador Hardik Pandya, who is exclusively managed by RISE Worldwide, said, "It was a pleasure working on the new commercials with Yu, where we showcase the best of chef-crafted instant food options from the brand. From pastas to noodles to halwas and more, Yu’s zero-preservative instant foods are a great choice when you’re watching an exciting match, hosting a celebration at home or simply feel like snacking on something healthy."

Founders Bharat Bhalla and Varun Kapur jointly shared, “Carrying forward the spirit of the ICC World Cup and the festive season, we are excited to launch our new commercials with Hardik. They capture the modern approach of the brand together with Hardik’s cheerful personality perfectly. We are ready to rise and conquer with Yu and its culinary revolution.