H&M Pulls Ad in Australia Amid Backlash Over Sexualization Concerns

H&M, a popular fast fashion retailer, withdrew an advertising campaign in Australia following criticism that the ad sexualized young girls. The ad depicted two young girls dressed in school uniforms, which drew backlash due to concerns over its portrayal of children with the caption: "Make those heads turn in H&M's Back to School fashion."

People took to social media platforms to vent their frustration over the campaign, with an Australian blogger highlighting that the majority of young girls are not interested in attracting 'unwanted attention' to their appearance.