Hakuhodo purchases 51% shares in MA&TH

Hakuhodo, a Japanese advertising conglomerate, has purchased a 51% share in Marching Ants & Trigger Happy Entertainment Network, an Indian brand and entertainment agency firm (MA&TH). The financial terms of the transaction were not disclosed.

Hakuhodo hopes to enhance its foothold in India by acquiring this shareholding. Hakuhodo has managed its parent company's worldwide and local businesses in India since January 2000.