Hansa Cequity launches Marketing Technologies Centre of Excellence

The Centre will use IBM’s Marketing Cloud Technologies to build a data driven business ecosystem

Hansa Cequity, India’s first customer marketing company, announces the launch of Marketing Technologies Centre of Excellence (MTCoE) in Mumbai. The centre is designed to provide Cequity’s customers proven marketing solutions and methodologies in today’s data driven business ecosystem leveraging IBM’s marketing cloud technologies and Cloud solutions.

50% companies test run their marketing campaigns before going all out in the market. For such customer centric companies, MTCoE helps in building proof of concept and serves as a showcase centre. MTCoE has a team of technical experts encompassing creative technologists, analysts and campaign specialists. With marketing technology evolving rapidly in India, Chief Marketing Officers are completely transforming the way they engage with their customers. The MTCoE will usher in new innovations and keep the CMOs and CIOs abreast with the changing trends using IBM’s marketing software and Cloud solutions.

Announcing the launch, S. Swaminathan, CEO Hansa Cequity said, “A new type of executive is emerging at the centre of the transformation: The Chief Marketing Technologist (CMT). CMTs are part strategist, part creative director, part technology leader, and part marketing professional. MTCoE will provide this new breed of marketing technologist innovative ways to engage in 1: 1 engagement with customers.”

“Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012, the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer was. This seems to be very real today,” added Ajay Kelkar, COO, Hansa Cequity.


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