Havas Media acquires majority stake in Swiss market leader, Mediaxis MPG!

Havas Media, the world’s fastest growing media group announced today its majority stake in Zurich based media group, Mediaxis MPG. The move follows a relationship fostered by the group’s MPG brand over the past nine years and places Havas Media as one of the top ranking media operations in the Swiss market. Mediaxis MPG will remain as the group’s main operational brand.

 

Mediaxis MPG, a leading qualitative media agency within the Swiss market, has a roster of clients including Reckitt Benckiser, Danone, Lindt, Barclays and Hermes who will continue to benefit from Havas Media’s respected tools, methodologies and thought leadership programmes. The founder, Peter Hofstetter will remain as Chairman, and member of the Executive Committee. The management of the company will remain on-board as key elements on the new long-term joint expansion plan.

 

Alfonso Rodés, CEO Havas Media said  "The Swiss market is a key market for Havas Media and I am delighted that following a prosperous 9-year relationship, the management team have decided to further commit to the group and officially join our other 122 markets worldwide".

 

Peter Hofstetter, Chairman of Mediaxis MPG added "We have all prospered as a result of our partnership and joining the Havas Media team is a natural step in further strengthening the group’s operations in the Swiss market. The existing management team have committed to driving this group forward and look forward to continuing to benefit from Havas Media’s tools and wider thought leadership activity such as its Meaningful Brands framework".

 

The majority stake is in effect from today.