Havas Media bags Puma's global media duties
Havas Media wins the global media mandate for Puma after a review that was announced in May concluded. According to reports, the brands media spending is estimated about $120 million in a year. Puma assigned the task of managing the review process to the media consulting company ID Comms.
Puma had previously worked with Publicis Media's Blue 449.
In a statement, Peter Mears, Havas Media's global CEO, said both client and agency were aligned on the role paid media should play for a global sports brand.