HCL Corporation & The Habitats Trust tie-up with Animal Planet

HCL Corporation, a global technology conglomerate,  & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species, have tied-up with India’s number 1 wildlife channel Animal Planet to showcase a new TV series ‘On The Brink’ to create awareness about Animal Conservation in India. The show, which will be aired on Animal Planet every Monday at 21:00 hrs, starting August 20, will unravel mysteries of the natural world and help understand why species that once lived in large populations, are now literally on the brink.

‘On The Brink’ will explore species and habitats rarely seen on Indian television and will witness the trials and tribulations of the endangered species as they are confronted with myriad threats to their survival. The species to be covered in Season 1 of the series include Red Panda, Fishing Cats, Slender Loris and Bengal Tiger.  The show will also share stories of hope, of solutions and of the courageous men and women at the forefront of the battle to save these species from extinction.

The series has been directed by National Film Awards winner - Akanksha Sood Singh and adventurer, explorer and wildlife presenter - Malaika Vaz- is the presenter of the show.  In the 8-part series shot across the country, Malaika Vaz journeys through India, immersing herself in the most incredible landscapes and habitats and coming eye-to-eye with the rarely spotted animals that live there. Each episode highlights a story which is important to tell right now, or else it might get too late.

“Wildlife and habitats conservation is essential to maintaining the natural ecological balance of our planet; however, it is under serious threat largely due to human induced factors such as habitat destruction, overhunting, pollution and climate change. The earth is as much ours, as it is of the flora and fauna that inhabit it and there is a lot we can achieve if all of us pool in effort with an aim to save the endangered indigenous species,” said, Roshni Nadar Malhotra, CEO of HCL Corporation & Founder and Trustee of The Habitats Trust. “On The Brink is a concerted attempt to raise awareness about the importance and the urgency of animal conservation.”

“There is a dire need to create awareness about specie conservation as almost half of the 177-mammal species surveyed lost more than 80% of their distribution between 1900 and 2015. We are delighted to enter into this tie-up with HCL Corporation & The Habitats Trust to showcase a one of its kind series ‘On The Brink’. This is in line with our enhanced focus on conservation as a part of our philosophy ‘Humans Like Us’,” said, Zulfia Waris, Vice President - Premium & Digital networks, Discovery Communications India. “On The Brink is about nature programming that inspires wonder and curiosity. It goes beyond the megafauna to showcase India’s incredible diversity and importantly creates awareness about the need to save species and their habitat.”

Catch ‘On The Brink’ every Monday at 9 PM starting August 20 only on Animal Planet. Also watch the repeat telecast on Friday 4 at PM and Saturday at 12 NOON.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment