HDFC Life launches new ad campaign - Retirement Planning

HDFC Life's latest retirement campaign works on the insight that people today are very particular about their holidays and start planning for them very much in advance to avail better deals for all important holidays of the year. This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives.

The objective of the campaign is to induce early retirement planning behaviour in the 35-45 year olds for whom retirement planning is not a priority today.

The film is about a couple who are on a summer holiday along with their children. On a beautiful sunny morning, while the kids are playing in the backyard garden, the couple is right besides them, sitting on a see-saw, having a candid conversation. During the conversation, they happen to talk about retirement, which is their longest holiday and the need for planning it early.