London under the Mascara Lash: Maybelline

Maybelline, a New York-based beauty brand, recently employed a unique and eye-catching strategy in London. They introduced massive, larger-than-life mascara wands that resembled the iconic King Kong, strategically placed throughout the city.

View this post on Instagram

A post shared by Adgully (@adgully)

By incorporating these attention-grabbing installations, Maybelline aimed to generate buzz and intrigue among consumers. The colossal mascara wands served as a larger-than-life representation of the brand's commitment to enhancing eyelashes and creating dramatic eye looks. This unconventional marketing approach aimed to make a lasting impression and foster brand recall among potential customers.

While it is challenging to determine the immediate impact or success of such a campaign, these innovative strategies can contribute to overall brand awareness and engagement. Successful marketing campaigns often result in increased consumer interest, leading to potential sales growth and brand recognition. It's worth noting that Maybelline, as an established beauty brand, has already cultivated a significant presence in the industry.