Heineken launches Campaign Starring Daniel Craig as James Bond.

As part of itsintegrated global Spectre campaign,Heineken®, the iconic global beer brand has unveiled its new commercial featuring Daniel Craig as James Bond, in a high speed boat chase.The commercial launch would be followed by the introduction of the special-edition Heineken® Spectre Bottles & Cans, which also unlock exclusive content from Spectre on mobile.

The Commercial:Heineken® is the only Spectre partner who has created a commercial starring Daniel Craig.The Heineken® commercial will be launched first via Facebook & then be taken to TV and cinema screens worldwide.

In the commercial, Heineken® uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world’s favourite spy to save the day.Heineken’s Spectre TVC:https://youtu.be/vuMvhJaWIUg

Heineken®’sSpectre campaign is the brand’s largestglobalmarketing platform of 2015.Spectre, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released first in the UK on October 26 and in India on November 20th 2015.

Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL said, “In celebration of a partnership spanning 18 years, theSpectre campaign is our most innovative ever.  The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC, we will give fans access to the world of James Bond”.

Limited Edition Spectre Packs & Exclusive Content: To further heighten anticipation ahead of the movie’s release this autumn, fans will be given access tospecial edition Heineken® Spectrebottles & cans which are being launched in India for the first time. In order to unlock exclusive content from the movie, fans would need to visit www.heineken.com/bond, and scan the Heineken®label on the special-edition packs. Content would feature Daniel Craig, plus behind the scenes footagefrom five of the movie’s dramatic locations;Mexico City, Rome, London, Austria and Morocco.The campaign in India would also include purchase-linked promotions where fans could win exclusive Spectre merchandise.

Heineken’s association with the James Bond film franchise dates back to 1997’s ‘Tomorrow Never Dies’, with Spectrebeing the seventh consecutive film in the partnership.