Here’s how IPLIX Media did a quirky campaign to hire Gen-Z
One of the fastest-growing Influencer marketing and talent management media agencies, IPLIX Media, has recently unveiled a quirky and creative hiring campaign with a focus on offering the apt job for Gen Z, here’s a sneak peek into the video
The brand new campaign aims to showcase expertise on all aspects of recruitment and retention ranging from creative development, teamwork, and mental health. In addition to that, IPLIX Media has further changed the concept of onboarding new talent to the team. To play its part to support new talent, the talent acquisition team at IPLIX is mapping and prioritizing the candidates who are the best fit for the current hiring needs.
In an industry where ‘getting more eyeballs’ and ‘going viral’ is the main focus when it comes to strategizing content for brands, IPLIX successfully did the same with its recent hiring campaign. With this social media campaign, IPLIX media has positioned itself as the most ideal organization for Gen Z. The creatives used in the video are offbeat, and relatable and whether you need a job or not, they make you want to work here.
The video has so far reached 2,53,134 accounts with more than 100K views and generated over 10k impressions. According to IPLIX Media, they received 250+ applications in 48 hours after the video was launched.
Talking about the campaign, Co-Founder Neel Gogia said “As an influencer marketing agency, we were glad to have the impact we intended. Hiring new talent is a challenge that the entire industry faces and it was initially a challenge for us as well, but with this creative campaign, we got an influx of queries from creative professionals across the country and even from international markets. We realized that to hire the right kind of talent, we needed more than just a regular post for hiring and that’s the reason we chose to go forward with a quirky approach. Honestly, it performed better than our expectations and created quite a buzz across the ecosystem. We took this opportunity to give a peek at our organization’s culture, create a benchmark, and of course, try and attract the best creative talent at the same time. The hiring video also allowed us to raise awareness for our brand over different platforms.”
Commenting on the ideation behind the campaign, Saumya Agarwal, Creative Director, IPLIX Media said, “Hiring the right people is a challenge, especially in creative fields. Creative professionals are looking for organizations that have a competitive edge, we realized this when we were not receiving the right kind of applications. It was an eye-opening experience for us. Hence, we changed our approach towards hiring and created a first-of-its-kind hiring video that was unheard of. The idea was to showcase aspiring candidates the culture they’ll be working in if they chose us. To showcase the same, we curated all micro experiences that IPLIX provides and created something relatable, yet refreshing. The video was conceptualized and produced in-house with our whole team, which also in my opinion is the biggest contributing factor to its huge success.”
IPLIX's creativity has benefitted many brands and influencers where their campaigns did not just shine but won them many awards in multiple categories. This campaign is another testament to their craft.
Led by Neel Gogia, Co-founder, IPLIX Media LLP, the agency has witnessed a 400% growth in revenue in the last financial year. The firm’s success can be attributed to two primary areas of focus, firstly, building a creator’s brand that goes beyond social numbers and deals. Secondly, enabling brands to identify the right creator basis metrics which are beyond superficial information like a blue tick or million followers.