Heritage music channel 'InSync' picks Aidem as sales partner

The satellite launch of InSync, India’s first heritage music channel took place on the 15th of August. Independent advertising sales & media consulting company, Aidem Ventures, has been assigned the mandate of advertising sales representation.

Brainchild of renowned Violinist & MD of Perfect Octave Media, Ratish Tagde, InSync covers an array of music genres from Indian classical music to Sufi, Ghazals, Folk, Fusion and many more. The opening programming line-up also includes interviews, talk shows, documentaries, genre based reality shows and youth-based fusion shows.

Ratish & the Perfect Octave team have been in the musical events management business for over a decade. As a part of the launch marketing strategy, the channel plans to connect to and to build awareness amongst its local targeted audience by organizing 40 to 50 musical concerts across India over the next one year while simultaneously covering them on the channel.

Also a part of the launch strategy is the show ‘I Can’. This 

The channel has roped in Manish Rach to take responsibility of the distribution of the channel. “InSync is a pay channel already available on major MSOs including Hathway, InCable, DEN, GTPL, Fastway, Star and DIGI Cable. Talks are currently on with the major DTH platforms in India & a few international distribution players as well” said Manish.

Speaking of the association, Vikas Khanchandani, Director, Aidem Ventures, said, 

“As the only heritage music channel available, InSync has the first-mover advantage. It has been gaining tremendous response from the market. The channel offers a much higher level of engagement with a range of branding opportunities beyond just FCT therefore attracting cross-industry advertisers. Currently, there are a host of events in the pipeline. We are also going to be offering customizable, branded event solutions to keen advertisers,” added Nikhil Sheth, Business Head, Hindi 

“We have music maestros like Pt. Shivkumar Sharma, Pt. Hariprasad Chaurasia, Ustad Rashid Khan, Shankar Mahadevan, Ustad Zakir Hussain, Sivamani and Hariharan contributing to the channel’s content. We already possess 300 hours of original, HD quality, video content. By the end of the year, we will have 700 hours more. We consider it our responsibility to help nurture and encourage India's interest in classical music. While we continue doing so, we’re certain that Team Aidem will help achieve the channel’s optimal revenue potential,” said Ratish Tagde.