Hero Honda bags the Indo-Aussie series sponsorship

According the reports, the two-wheeler giant has shelled out Rs. 150 million to get the deal. Not only Hero Honda but World Sport Group has also roped in Foster for 60 million, the company, which sells bottled water.

And now WSG is looking for two more associate sponsors from the finance and insurance sectors for the similar deal as Fosters'.

Hero Honda is the International Cricket Council partner and is also an associate partner of the Indian Premier League.

The series will air on Neo Cricket.