Himalaya launches new TVC for their Himalaya Purifying Neem Pack
The Himalaya Drug Company, India’s leading Wellness company, unveiled its latest campaign “Reveal your best skin” for Himalaya Purifying Neem Pack. The thought-provoking commercial focuses on how consumers can reveal the best version of their skin with the regular use of Himalaya Purifying Neem Pack.
In an attempt to look our best, we often tend to hide our skin imperfections. However, the root cause behind it often goes unaddressed. Rahul Panchal, General Manager Marketing - Face Care, The Himalaya Drug Company, says, “We all aspire to have skin which is devoid of imperfections, and hence, we end up trying various options to look better. Our latest commercial aims to create awareness about how one can focus on revealing the best version of their skin. And, that is where our product comes in. Instead of masking the imperfections, Himalaya Purifying Neem Pack helps you discover your best skin with the goodness of natural ingredients like Neem and Turmeric.”
Team Eighty Two Point Five Communications conceptualized the commercial to highlight and bring alive the product benefit for the consumers. Naveen Raman, Sr. Vice President & Branch Head, Eighty Two Point Five Communications, said, “We keep the consumer first in our thinking and all our campaigns are looking through their lens. Natural, flawless skin is what every young girl desires. However, given the stressful lifestyle and uncontrollable external conditions in her life, she ends up trying multiple hacks and quick fixes to hide the imperfections of her skin. Himalaya Purifying Neem Pack addresses this problem and provides an effective solution.
The Himalaya Drug Company is a leader in the face wash category with its flagship product Himalaya Neem Face Wash. Apart from the face wash, there are various other face care products from Himalaya, offering targeted solutions for common skin care concerns. Himalaya Purifying Neem Pack is infused with the natural goodness of Neem and Turmeric that work together to cleanse the skin and remove deep-rooted skin impurities.
Himalaya Purifying Neem Pack is available at https://www.himalayawellness.in/. The face pack is also available on leading e-commerce stores like Nykaa, Amazon, and Flipkart.
Title: Himalaya Purifying Neem Pack – Reveal Your Best Skin
Client: The Himalaya Drug Company
Agency: Eighty Two Point Five Communications
Brand Planning: Siddharth Roy, Malini Menon
Creative: Ravi Kumar Cherussola, Sahul Wonamali
Account management: Naveen Raman, Dhwani Nagrani
Production house: Bubblewrap Films
Director: Jaydeep Sarkar