"Himalaya's Toothpaste for Kids: The Perfect Blend of Fun, Flavor, and Oral Health"

Himalaya Wellness Company, India's leading wellness brand, has announced its entry into the kids' toothpaste market with the launch of Himalaya KIDS toothpaste with three exciting new flavors: Orange, Cool Mint, and Bubble Gum - to cater to the taste preferences of kids. With this new line of toothpaste, the company, which has a solid presence in the personal care market, is committed to offering parents the best of nature’s care that is gentle, effective, and safe for dental care of their kids. Himalaya KIDS toothpaste with natural cavity protection utilizes time-tested natural ingredients and avoids the use of harsh chemicals, with no added sugar, no artificial flavors and Preservatives, making it a safer and healthier oral solution for kids. The fluoride-free toothpaste is designed specifically to meet the needs of kids’ oral hygiene.

Himalaya KIDS toothpaste is an ideal choice for parents looking for a safe and reliable oral care product for their children. Children's teeth possess thinner enamel[i], rendering them highly susceptible to bacterial damage, ultimately leading to cavities and tooth decay. Untreated dental problems in kids can cause pain, discomfort, and infection, and can also affect their ability to eat, sleep, and speak properly. The natural ingredients used in the toothpaste, including Neem, Pomegranate, and Xylitol, work together to help protect against cavities, plaque, germs, and bad breath while maintaining the overall health of the teeth and gums.

Speaking about the new product launch, Mr. Chakravarthi N.V., Director – BabyCare, Himalaya Wellness Company, says, "At Himalaya, we have always believed in the goodness of nature to provide safe and effective wellness solutions for our customers. With the launch of our new toothpaste range for kids, we are extending our commitment to oral care of children. We understand that kids’ teeth and gums are sensitive and that maintaining good oral hygiene is important for their overall health. Himalaya KIDS toothpaste range is specially formulated to offer parents a gentle, healthy, and safe solution for their kids' oral hygiene requirements while also satisfying the taste preferences of youngsters with exciting flavors. We are confident that this product will help better the overall dental health of kids while enabling parents to make informed decisions for their children's oral care. "

Himalaya's new KIDS toothpaste features natural ingredients like Neem, Pomegranate, and Xylitol, which help combat cavities, plaque, and bad breath. Neem helps maintain overall oral hygiene, while Pomegranate helps fight plaque. Additionally, Xylitol is a naturally occurring sugar alcohol that is commonly used as a sugar substitute in various products, including toothpaste and chewing gum. It is derived from the fibers of many fruits and vegetables, as well as from hardwood trees like birch. Xylitol reduces the risk of cavities helps maintain a neutral pH level in the mouth, which is important for oral health.  The toothpaste also includes Triphala, Cardamom, and Arjuna, known for their oral care benefits. It offers a pleasant brushing experience with refreshing flavors.

All these natural ingredients work together to provide complete oral hygiene for children while also being gentle on their delicate teeth and gums.

Dr. Prathibha Babshet, Ayurveda Expert R&D, Himalaya Wellness Company, says, "The toothpaste is made of 99% ingredients of natural origin, cleaning kids’ teeth effectively while being gentle on the enamel. It is recommended for children above 2 years and is safe if swallowed accidentally. Parents can feel at ease knowing that the toothpaste their kids are using is safe for them to use besides being efficient in maintaining oral hygiene."

The Himalaya Kids Toothpaste is available in 80 gm pack and across all channels, including general trade, modern trade, e-commerce platforms, and at Himalaya’s online store https://himalayawellness.in/