Hindustan Times launches paper in Gurgaon

In a bid to strengthen its presence in the National capital Region and reach out to the residents of one of the fastest growing NCR areas, Hindustan Times has launched the a special product for Gurgaon. Under the brand name of "Gurgaon First', it will focus on the news pertaining to Gurgaon and will contain special supplements for its Gurgaon readers. The paper is priced at Rs 3 and has already hit the newsstands.

While the City pages will be separate for Gurgaon, other sections will be common to the Delhi edition.

However, Page 1 will carry stories that are important for Gurgaon.

Speaking on the launch, Shantanu Bhanja, Vice President - Marketing, HT, explained, "We had undertaken a massive survey (of nearly 3,000 residents of Gurgaon) to find out the key issues that are affecting them. Over the coming weeks, we will have editorial coverage around these and will campaign to solve them. We are also looking at exclusive columns, features and user-generated content that would connect with Gurgaon."

HT Media Ltd is looking at other NCR zones for expansion in the near future.