Horlicks Nutribic invites consumers to unveil its new TVC

Horlicks Nutribic - one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC. The contest, live on the brand’s Facebook page since August 5, 2013, posts several clues about the new TVC that will help users guess the story line of the new TVC. This contest ends on August 8, 2013, post which the new TVC would be unveiled.

Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

Commenting on the new campaign, Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, “Horlicks Nutribic is a range of Digestive biscuits targeted at working people who spend long hours and often lack the right snack options at work. This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign.”