House of Hiranandani unveils HTHM10 merchandise through a CGI campaign

House of Hiranandani, a distinguished name in real estate, is thrilled to launch an immersive CGI video showcasing the merchandise for its 10th edition of the Hiranandani Thane Half Marathon (HTHM). The highly anticipated marathon is scheduled for 11th February 2024 at Hiranandani Estate, Thane, and this innovative video campaign aims to build excitement in the lead-up to the event.

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Set against the serene backdrop of a sunrise over the Hiranandani estate, the CGI video seamlessly integrates the HTHM's T-shirt and medal onto the iconic architecture of the brand. As the camera gracefully navigates the landscape, it not only gives a glimpse of the mesmerizing marathon route but also creates an engaging visual narrative.

House of Hiranandani's dedication to innovation in its marketing efforts takes centre stage in this campaign, aligning seamlessly with its broader brand initiative, #TomorrowMatters. This CGI masterpiece serves as a key element in the pre-buzz marketing strategy for the 10th edition of  HTHM.

Mr. Prashin Jhobalia, VP - Marketing, House of Hiranandani, said, "It is an honour to host the 10th edition of the Hiranandani Thane Half Marathon, the biggest half marathon of Thane. With every year, we have evolved, and the participation has increased. We began with 8,000 registrations in 2013, last year, we crossed 15000 runners; this year, we intend to make it special 10th edition by hosting over 20000 runners. Hiranandani Thane Half Marathon is no longer a race but has become a movement to attain a goal through community participation. Our CGI video campaign celebrates a decade of the Hiranandani Thane Half Marathon and its transition into a movement. The campaign goes beyond promotion; it's about the pride runners feel in donning the T-shirts and medals. "