How Chingari is transforming the way we use social media with Web 3.0 & $GARI

Chingari has set to become the most popular social media site on the planet by putting creators at the center of the universe by the intelligent deployment of Web 3.0. The $GARI token is being used by Chingari to allow for more direct interactions with creators. This is when large social media companies are still figuring out how to convert their platforms and ecosystems to a blockchain-based, decentralized business model.

Chingari is aiming to link marketers directly with creators, as opposed to the existing social media structure, in which the platform works with advertisers and pays a substantial amount to the creators. This helps Chingari gain, as the platform's use of the $GARI token expands. Giving creators much greater control, on the other hand, has been a vital factor in the platform's rapid development, attracting talent and enhancing content quality as producers have a chance to make a livelihood. In addition, Chingari is also enabling the audience to earn with watch-2-earn, engage-2-earn and play-2-earn features on the Chingari app. GARI acts both as an in-app currency (launching shortly on the app) and a governance token.

In India, the short video app category has been rising at a breakneck pace. Currently, 240 million+ people are addicted to these short video applications. In the following years, this number is likely to climb even further, reaching 575 million by 2025. Chingari, India's most popular short video app, saw a spectacular surge in 2021. The app now has more than 110M+ users and has grown over double since 2020. Starting the new year Chingari is breaking records with India’s first social crypto-token $GARI.

The first-ever social token from Chingari, $GARI, saw a record-breaking 24-hour trading volume of almost $100 million. The desi crypto-token gained Rs 750 crores on the day of its launch on 14 major crypto platforms. HUObi Global, FTX, KuCoin, Gate.io, MEXC Global, and OKEx are among these crypto exchanges.

$GARI is the first Indian social crypto-token to be listed on a global cryptocurrency market. Chingari's $GARI aims to excel at the global blockchain and crypto market environment with this benchmark. The $GARI token uses blockchain technology to provide content creators with the ability to monetise their work on the Chingari platform.

It was in October that Chingari's brand ambassador and investor Salman Khan launched $GARI. The content creators, according to $GARI, should lead the way in utilizing the blockchain platform. Chingari recently announced the expansion of its $15 million Series A financing. In 2022, this significant investment will increase and bring together fresh features in the app, as well as technological and marketing advancements. Chingari is likewise on the lookout for Chingari Star through a month-long contest- where  the winner will take home a cash prize of INR 1 Crore and the overall reward for the participants of the contest is up to INR 2 Crores.

Sumit Ghosh, CEO & Co-founder of Chingari App, says: "With such an impressive volume, Chingari's $GARI is moving towards its vision to entrust the content creators community. Cryptocurrency in India has been untapped when it comes to the creators and with GARI, we would be capturing the potential market. With such a great milestone, we shall be maintaining the leadership position across the short video apps platforms.”

$GARI will be integrated on Chingari App on 5th Feb. Chingari users can start making videos and earning money through $GARI tokens 6th Feb onwards.