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How Puretech Digital Gamified the Release of the Season Finale of Money Heist

It is a no-brainer that Season 5, Vol. 2 of Money Heist has been one of the most awaited season finales lately. While the show had the whole media industry gripped with memes and promotional activities, this agency celebrated their Friday with guns blazing, quite literally. Puretech Digital, a full-service digital marketing agency, organised an actual heist in their office building with a prize of INR 25,000 to rescue Professor’s doppelganger and Quantent’sBusiness Director, Nazim Khan. 

 The 10+ year old agency pulled off the biggest event in its engagement activity history to stage a heist with costumes, masks, ammunition, rewards, and the characters of the viral show Money Heist to celebrate the release of its season finale. The organizers of the heist created a treasure hunt format with clues, hints, and an adequate amount of drama to bind the excitement for the show. More than 45 people were a part of the event and were divided into hostages and characters of the show as team Berlin, team Tokyo, team Nairobi, etc. 

The heist was a two-hour long event that included twists like Arturo destroying clues, Lisbon coming to rescue the teams and the police waiting for the timer to go off. Characters like the Professor and Alicia added a thrilling touch to the heist. Taking adequate precautions and maintaining the safety guidelines, the various teams of Puretech Digital and Quantent engaged with the Netflix favourite show in style. 

 Prashant Deorah, CEO, Puretech Digital, and President, Quantentcommented on the occasion saying, “Kudos to our HR and Brand team for pulling this off in such a grand manner and conceptualizing it around the globally famous Netflix show Money Heist. This is a true testimony of super and efficient teamwork! Our Puremates and Q Team members did a fantastic job in cracking the tough clues and finally, a winning team emerged. We encourage such activities from time to time which brings in a different kind of momentum across our teams, dropping all their inhibitions and working towards a common goal” 

Organising such activities not only boosts our culture but also celebrates the interests of the employees in an energizing manner. A trivia conducted to break the tie between the two finalists resulted in a zealous and enthusiastic Money Heist fan winning the loot for his team – team Oslo!


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