How StreetSmart rolled out Star TV Re-Branding Campaign!

StreetSmart, ambient out-of-home solutions unit, has recently carried out an OOH campaign for Star TV, the leading media and Entertainment Company. StreetSmart has significantly showcased Star's vision, ensuring high presence and brand visibility across the country.

The integrated campaign for Star TV commenced on 9th June'10. The campaign was carried forward by the immensely popular Star Pariwar Awards 2010 which were telecast on 13th June'10. This finally let to the outdoor campaign that unveiled Star Plus' new logo. The activity also involves the launch of Star's new programme "Tere Liye' and Chaand Chupa Baadal Mein to be releasing soon on Star Plus.

The campaign rolled out across 80 towns in Maharashtra, UP, Gujarat and Rajasthan and Delhi with a mix of conventional and unconventional OOH options. A multimedia approach was used with over 280 digital LCD screens used across all important railway stations. A roadblock was also created for 3 days ensuring high visibility and awareness at these crowded railway stations that see huge footfalls from Star's TG.

The media vehicles used included Hoardings, Metro stations, bridge panels, bus shelters, utilities etc. The tactical campaign focused mainly on high traffic routes in all the areas targeted.

Commenting on the campaign, Ravi Ambrose, Head, StreetSmart said, "We are happy to be associated with Star TV. I hope we have created enough buzz and desired awareness for the brand. The new look and the new show will definitely lead to higher TRP for the brand. I wish all the best for the new show."