MiD DAY introduces 3D Images in newspaper on its 31st anniversary

Focusing on MiD DAY's strength in being the best source for light-read news, the issue this year has a theme on cool classics ' things that were relevant in the yester years and that are yet relevant today. It could be a pub or bakery which has become a landmark, iconic movies, watershed fashion, timeless music, cult pop art or design, ageless recipes and much more. The Cool Classic edition is broadly divided into six themes: Food and Drinks, Stuff, Movies, Sports, Fashion, Books and Music and each of these sections will contain 15 key stories.

This sizzling issue will have a 4 page 3D Impact Jacket on it. Its an innovation never done by a newspaper before and it truly affirms MiD DAY as the brand for Innovations. This is a national innovation and the jacket will be across all editions. The Presenting sponsor is UTV Action for this Innovation. Also we will have a few news pages in 3D. The issue will be placed in a bag and will also contain 3D vision glasses. This issue is

our mission of Making Work Fun for city readers and encourages them to get into a celebratory mood with us."

Adds Abhijit Majumder, Executive Editor, MiD DAY Infomedia Limited "Newspapers inform and entertain. So does MiD DAY. But we are perhaps the only newspaper which imagines with our readers. The 31st anniversary issue is case in point. We are introducing for the first time in India 3D images in a newspaper. And this could well be the prototype of the newspaper of tomorrow, where all visual elements are in 3D! Also, our Cool Classic section makes retro contemporary by showcasing classics which are still cool after all these years. Another proof that nobody informs, entertains, imagines, innovates and inspires quite like MiD DAY"

All the above Sections will also be available online, on www.mid-day.com. And of course the Anniversary Special will be loaded with Local News and the Regular MiD DAY features and a 16 pager broadsheet Real Estate Section, MiD DAY Hot Property in Mumbai.