How technology is proving to be a game-changer for the eyewear industry

Authored by Raj Pyla, Chairman and Managing Director, EyeGear Optics India.

The eyewear market in India presents a notable opportunity for growth, yet it encounters various obstacles like accessibility, affordability, and quality, which hinder its full potential. Gen Z is inclined to spend on trendy and fashionable eyewear, while older generations demonstrate a comparatively lesser propensity to indulge in such expenditures. Moreover, individuals from lower economic strata face significant challenges in affording eyewear. Although technological advancements have initiated some positive changes, further enhancements are required to instigate a full-scale revolution in the industry.

Hurdles in the Eyewear Industry:

• There is a dearth of skilled professionals in optometry, which needs rectification.
• Many smaller retail stores need more marketing support to create awareness about the availability and affordability of eyewear.
• The market for eyewear in India is divided into many smaller parts, with many unorganized segments. This division makes it challenging to establish a standardized and regulated industry.
• Cutthroat competition in the eyewear industry leads to compromised quality, as some manufacturers may prioritize cost-cutting measures over ensuring the durability and effectiveness of eyewear products.
• The use of substandard tools, particularly in rural areas and smaller eyewear establishments, can result in refractive errors and other vision problems, defeating the purpose of vision correction.
• Keeping up with the latest technology, such as e-commerce and online selling platforms, can be a challenge for many eyewear retailers. In addition, the lack of digital infrastructure and knowledge hampers their ability to reach a wider customer base.
• Small and medium enterprises (SMEs) within the eyewear sector need more professionalism, expertise, and financial resources to invest in advanced technologies.
• The changing demands of tech-savvy and brand-conscious customers pose a challenge for the industry. Meeting their expectations for stylish designs, online shopping experiences, and personalised services requires adjusting to evolving trends and preferences.

Technology: The Game Changer

The solution to these challenges lies in leveraging technology effectively. Here’s how technology can address the challenges and bring affordable eyewear to Indians:

Augmented Reality (AR) - AR technology allows customers to try on different frames virtually, helping them visualise how the eyewear will look on their faces, thereby reducing the amount of physical inventory needed in a shop. AR technology also allows customers to experience various lens materials, coatings, designs, and other features. This enhances customer satisfaction and promotes knowledgeable purchase decisions. However, wider integration of AR technology across optical stores is still needed to maximise its potential impact.

3D Printing - The adoption of 3D printing has transformed eyewear production. It enables manufacturers to create eyewear according to specific orders, reducing waste and speeding up the delivery of custom products. Additionally, 3D printing lowers the time and cost of creating prototypes during the design phase, encouraging innovation and customisation.

Sustainable Materials - With an increasing focus on environmental conservation, technology has promoted the use of biodegradable or recyclable materials in eyewear production. The industry can reduce its carbon footprint and contribute to a more eco-friendly approach by utilising sustainable materials.

Robotic Assembly - Automating the eyeglass assembly process through robotics has increased productivity and accelerated manufacturing. Costs are lowered by reducing manual labour and streamlining production, making eyewear more accurate and affordable for consumers.

Artificial Intelligence (AI) - AI-driven solutions can be instrumental in improving outcomes in various aspects of the eyewear industry. AI can be used in supply chain management to optimize inventory and distribution. It can be used in design to generate personalised frame recommendations, in customer relationship management to enhance personalised shopping experiences and in quality control to detect defects and ensure product standards.

Innovations in eyewear technology will only continue to improve and evolve. However, to truly make a difference, technology must prioritise fulfilling the requirements of consumers. Equitable access to high-quality, fashionable and affordable eyewear is the need of the hour. The democratisation of technology enables the supply of quality eyewear to consumers at a significantly lower cost and on a larger and wider scale.

Conclusion

The possibilities for technology to radically change and improve the eyewear industry seem endless. But the most crucial factor is whether any innovation benefits customers by addressing their pain points and requirements. New technologies should aspire to make customers' lives easier and better. By leveraging technology, we can make affordable and quality eyewear a reality for all Indians!