Seagram’s Imperial Blue Celebrated fatherhood with a humorous film

Seagram’s Imperial Blue Packaged Drinking Water, a brand known for its purpose of embracing life with a smile, has consistently delivered relatable and humorous content through its iconic campaign, ‘Because, Men Will Be Men.’ This Father's Day, the brand unveiled a new film that skillfully weaved lighthearted wit and relatable moments, as it paid a tribute to fathers and their quintessential sense of humor.

Film concept:

The film revolved around the insight that fathers often enjoy pulling small pranks on their children, regardless of their age. It aims to showcase the lighthearted and playful nature of father-daughter relationships, highlighting the unique "menisms" that fathers possess. These "menisms" refer to the light-hearted quirks and characteristics often associated with men.

Synopsis:

The film beautifully captured a lighthearted and amusing elevator encounter that involved a father and his daughter. The essence of the message is conveyed through clever and intelligent humor, perfectly aligned with the brand's overall ethos. The subtle humor used throughout the film effortlessly connects the characters and resonates with the audience, leaving a lasting impression that aligns perfectly with the brand's ethos.

Brand ethos:

The brand Imperial Blue’s ethos is centered around embracing life with a smile. The film aligned with this ethos by utilizing subtle and intelligent humor to convey its message. By showcasing the playful interactions between the father and his daughter, Imperial Blue highlighted the importance of cherishing and celebrating the unique bond shared between a father and his children. The brand's focus on relatable, slice-of-life moments that resonates with audiences and reinforces their positioning as a brand that understands and appreciates the lighter side of life.