HQ by Navneet & Terribly Tiny Tales launch 'Carve Your Niche' campaign

HQ by Navneet, known for its sophisticated and premium office stationery has joined hands with Terribly Tiny Tales (TTT) to celebrate those who confidently carve a special niche through their thoughts. Their campaign, “Carve Your Niche” is an inspiration to put down our thoughts on a piece of paper and create treasures of memories and conversations. It highlights how a diary or a journal is indeed a companion one must have.

The collaboration kickstarted in November 2021 and garnered a great response across social media platforms. These posts encapsulate a beautiful message of spending time with your thoughts and penning them down to give wings to your dreams.

The brand is catering to consumers who are young achievers and have a knack for things that offer great value in terms of design and craftsmanship. HQ offers a range of paper-based stationery products with designs that are timeless and easy to comprehend. Special effort is taken to source materials, keeping the prices attractive.

HQ stationery products are gaining popularity at workplaces due to their innovative designs, impeccable quality, and strong utility value. The collection is perfect for all stationery connoisseurs seeking a perfect work desk accessory. They are specially designed considering the diverse user tastes and preferences.

Lastly, the superior paper quality of the HQ products gives the user a smoother writing experience. It is an ideal gift to purchase for someone who may enjoy writing, has an eye for creativity, and likes to carry and use an upgraded set of stationery.

Speaking about the collaboration with TTT, Abhijit Sanyal, Chief Strategy Officer and Spokesperson for HQ and Youva said, “We have taken a unique path to throw light on how journals and diaries can go beyond just writing day to day notes. Terribly Tiny Tales (TTT) have captured our message beautifully through their everyday life stories. This will hopefully inspire everyone to take a pause and pen down their thoughts while unleashing their creativity. We want our consumers to be delighted with the overall writing experience. There are not many brands offering products specifically for this niche space and at Navneet Education, we believe in creating products that someone with an inherently good taste would appreciate.”

Speaking about the collaboration with Navneet, Anuj Gosalia, CEO, TTT said, "TTT is a community that celebrates writers, creators and stories. Partnering with Navneet Education for their brand HQ has been the most organic and incredible association. With a custom template to bring the ruled lines of HQ journals into our stories, every piece of content celebrates the power of the written word. These premium journals have a perfect home within the TTT community and we look forward to a long and memorable partnership with the team at Navneet."