HT City celebrates 25 years: Milestone in shaping entertainment & lifestyle narratives

HT City, the most loved destination for entertainment, fashion, food, wellness, and travel  content, is all set for a grand celebration marking 25 years of shaping the cultural  landscape of young India. Since its inception in 1999, HT City has been  entertaining/engaging readers through the diverse facets of fashion, lifestyle, food and  beyond. 

For 25 days ahead of the grand reveal on January 28, 2024, HT City leveraged A-list actors  and top lifestyle influencers to drop teaser videos with riveting hints on the 25-year  celebration to pique interest among their followers. 

HT City print editions will carry out especially curated content around 8 themes, spread  across 8 weeks, including diverse topics such as food, fashion, entertainment,  beauty/skincare, health wellness, travel, shopping and Delhi. Each of these 8 weeks will  culminate into thematic events at the end of the week, and the celebration will finish with a  grand finale with the who’s who of the entertainment industry attending it.  

Brands across the spectrum have an opportunity to weave their narratives across these  events, amplified in print, social media, and digital media to enhance their presence &  brand recall. 

Further, to reward loyal readers, HT City will carry out thematic contests every week and  choose 25 lucky winners who will be invited to attend an in-person gala evening with  celebrities and influencers, at the end of these 8 weeks.

Reflecting on this milestone, Sonal Kalra, Chief Managing Editor (Entertainment &  Lifestyle) at Hindustan Times, said, "Can't believe we are 25! With a young, dynamic  audience and being aligned with ever-changing trends, HT City has stayed right on top  when it comes to producing world-class entertainment and lifestyle content. We are proud  of having led the game for the past twenty-five years and thanks to the unstinted support of  millions of our followers, will continue to do so for the next twenty-five, and more.” 

HT City boasts a distinctive follower base, allowing the brands to leverage the full impact of  HT City and its associated influencers. "I am delighted to reflect on the enduring success of  HT City, which has seamlessly woven itself into the pulse of urban India for a remarkable  25 years across print and digital demonstrating its strong presence as a brand that  transcends beyond platforms." said Samudra Bhattacharya, CEO, Print Business Unit at  Hindustan Times.