Hybrid with Adgully Unleash Cutting-Edge Insights at BFSI Konnect Event

In the ever-evolving landscape of marketing and advertising, staying ahead of the curve is paramount. As industries shift and consumer behaviors change, companies must adapt, innovate, and deliver tailored solutions to meet their clients' needs. This was precisely the focus of a recent event where leaders from the BFSI space had gathered to discuss the cutting-edge advancements in programmatic advertising and contextual targeting in a cookie-less era of advertising, spearheaded by Hybrid in partnership with Adgully.

The Hybrid BFSI Konnect event commenced with Yana Tolmacheva, Marketing Lead for INSEA & Europe at Hybrid, setting the stage for what was to follow. Yana highlighted Hybrid's global footprint and its commitment to leveraging machine learning and artificial intelligence to deliver innovative solutions across all stages of cooperation.

Yana's introduction laid the groundwork for the subsequent discussions led by Gandharv Sachdeva, Country Head – India, and Aniket Powar, National Sales Head at Hybrid.

Aniket delved into the intricacies of Hybrid's offerings, emphasizing their customized programmatic solutions designed for audience targeting. He shed light on Hybrid's approach towards contextual targeting, especially in the Indian market, where understanding the nuances of local context is crucial.

Gandharv, on the other hand, focused on the technological prowess of Hybrid, particularly highlighting the Hybrid Places and Triggers. He explained how Hybrid Places can enable brands to display ads to the relevant users in accordance with their location via the in-app channel.

As the event progressed, the spotlight turned towards VOX, Hybrid's contextual marketing suite. This innovative product utilizes AI-driven technologies such as computer vision, semantic text analysis and app-scoring to deliver highly relevant and engaging ads to audiences. With VOX, advertisers can ensure that their messages resonate effectively across various digital platforms.

Throughout the presentations, the speakers emphasized not only the technological advancements but also the partnerships forged with premium publishers. By integrating their solutions directly with these publishers, Hybrid ensures brand safety and maximizes the effectiveness of ad placements.

This was followed by two panel discussions: "Artificial Intelligence in Advertising: Exploring The New Frontier for BFSI Sector" and "Innovative Marketing Strategies for Financial Products", which further delved into the implications of AI in advertising and the evolving landscape of marketing strategies tailored for financial products. These discussions provided valuable insights into the future of marketing and advertising in the BFSI sector, highlighting the importance of staying ahead of technological advancements and embracing innovative approaches to meet the evolving needs of consumers.


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