Hyundai EXTER calls the young wanderers of India to live it up, outside

Here’s the highly awaited addition to the Hyundai SUV line-up. Created for those who love to step outside every chance they get, the Hyundai EXTER comes ready for the great outdoors. To add to the oomph of the stunning SUV, Hardik Pandya along with Smriti Mandhana and Jemimah Rodriguez were brought in for launch TVC. Must we say, outside never had it so good!

Hyundai EXTER brings with it many firsts. It is the first SUV in the segment with a smart electric sunroof. The dashcam with dual camera is an exciting first, as is the long wheelbase that means the SUV has ample space inside for everything that is needed outside. It is also the first time that the three cricketers Hardik, Smriti and Jemimah will be sharing the screen. 

The launch TVC shows Hardik Pandya stepping outside in the Hyundai EXTER. More friends join him in their EXTER SUVs. They head to the beach and get ready for – any guesses—a cricket match, which soon turns into a beach party when Smriti and Jemimah make a surprise entry in their EXTER!

Shiveshwar R. Singh, National Creative Director, INNOCEAN Worldwide, threw some light on how the launch TVC came together. “We had the smashing Hyundai EXTER to capture. We had Hardik and our female cricketers Smriti and Jemimah. What better place to bring them all together outside, other than a beach! After the script was green lit, came the enormous task of execution. The shoot itself was three days, spread across a week. And, we had unpredictable weather to contend with. It was a challenge to put it all together but so much fun and totally worth it. We made it happen and finally had ourselves a party at the beach, well hosted by EXTER.”

Anushina Rajesh, Vice President, INNOCEAN added “ Looking at the market shift in SUV category and taking the Hyundai SUV legacy forward we carved out a distinct space for the New SUV Hyundai EXTER by positioning it as the SUV for those who think outside and love having new experiences, Hardik, Smriti and Jemimah were the right fit for the launch. Hyundai is loved for its SUV line up and we are sure that the youth of India is going to love the Hyundai EXTER for its styling, its features and its vibe!”

The excitement about the Hyundai EXTER launch is at fever pitch across India. The launch TVC is currently running on TV and digital platforms. It has been well received by car enthusiasts, particularly the youth. The task at hand has been achieved: those who think outside, are thinking Hyundai EXTER.