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Hyundai, Samsung & the most watched Indian ads on YouTube in 2018

Wrapping up the year 2018, YouTube has released its annual ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across India. This year, India truly became a ‘video first’ country with YouTube reaching over 245 million monthly active users. Brands capitalised on YouTube’s popularity by creating engaging ads that people truly loved. Cumulatively, these ten ads have clocked an incredible 18 million hours of watch time, 88 per cent of which came from mobile devices. 

Building on trend of emotionally storytelling, the top two ads are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on family bonds and moments that are treasured for a lifetime; followed by Samsung’s #voiceforever campaign themed on their first personalised AI voice assistant can help Motor Neuron Disease patients. Together, these ads have clocked 423 million views. 

A look at the most watched ads on YouTube this year:
 

#1 Hyundai | Celebrating 20 Years of Brilliant Moments

Hyundai India

#2 Samsung Bixby Voice Assistant-MND mother helps daughter with #VoiceForever

Samsung India

 

https://www.youtube.com/watch?v=qSZ4h7YSGnQ

 

https://www.youtube.com/watch?v=5OhJ00an0mI

#3 Get Phone se loan in 3 simple steps directly in your bank account

Indiabulls Dhani

#4 Honda New Corporate TVC

Honda 2 Wheelers India

 

https://www.youtube.com/watch?v=M5PiclN3GX4

 

https://www.youtube.com/watch?v=_veGecgvKEM

#5 Makeup off in 1 swipe with Garnier Micellar Water

Garnier India

#6 Reach For A Dream | #ChaseTheSupermoon | Tata Motors

Tata Motors

 

https://www.youtube.com/watch?v=wm9qCYJjfzI

 

https://www.youtube.com/watch?v=kavGRDS8N1M

#7 New Kwality Wall’s Family Packs

Kwality Wall's

#8 iPhone — Unlock — Apple

Apple India

 

https://www.youtube.com/watch?v=s7dbKEMNxLQ

 

https://www.youtube.com/watch?v=qp4n8OFrjto

#9 #MoveForward with Uber - Badhte Chalein Feat. Virat Kohli

Uber India

#10 OPPO F7 - Real Support Makes Real Hero

OPPO India

 

https://www.youtube.com/watch?v=z5rtC1YgdQg

 

https://www.youtube.com/watch?v=M04wOhEXYhs


The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

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