Google India hosts Partners Summit in Mumbai

At the second edition of the Google India Partners Summit, experts shared insights on how technology and digital creativity are changing the media and advertising landscape, and creating new opportunities for agencies to grow their business.

Themed on ‘Agency of the Future’, the Google India Partners Summit centered around four sessions, that covered media and advertising industry trends, and how advertising agencies will need to adapt to be future ready. ‘Building Tech Capabilities’ discussed how embracing automation and improvements in technology can drive better client and customer results.  ‘Break through the clutter with storytelling’, talked about reaching the right audience through the right formats and rethinking creative approach moving from traditional to emerging story arcs. ‘Building the right team’  brought in former Indian cricket captain, Sourav Ganguly, to share insights into  developing a great team that can compete internationally and understand the key principle around attracting and retaining top talent.

Speaking on the sidelines, Shalini Girish, Director - Google Marketing Solution, Google India said, “The consumer landscape is evolving rapidly, and the advertising industry must adapt quickly to continue delivering value to brands. Through the Partners Summit, we want to enable our partners to be future ready and rethink their  approach for a digital first world. Together with our agency partners, we want to create better opportunities for brands  to understand customer journey, predict marketing outcomes and personalise the customer experience.”

The event concluded with the Premier Partner Awards, where Google felicitated six Premier Partner agencies that have strengthened the value proposition for their clients. Nominated campaigns were divided into six categories signifying innovations in Search, Display, Mobile, Video, Shopping and Growing Business Online. The winners and their winning campaigns are:

“We are excited to recognise and celebrate these stellar campaigns created and delivered by our Premier Partners. I want to congratulate this year’s winners for their hard work and the innovation that went into delivering these outstanding digital campaigns,” said Shalini Girish.

The winners of the Premier Partner Awards were chosen by a jury, comprising  Karan Kumar, Chief Brand & Marketing Officer, Fabindia, Ravi Balakrishnan, Editor, Mumbrella Asia and Former Editor, Economic Times Brand Equity; Sapna Chadha, Director Marketing, Southeast Asia and India, Google; Shalini Girish, Director - Google Marketing Solutions, Google India and Vikas Agnihotri, Country Director, Google India.