Google lays off employees in ad sales team amid AI push

Artificial Intelligence (AI) is taking it toll. Alphabet-owned Google has announced the implementation of workforce reductions within its advertising sales team, as disclosed on Tuesday. The tech giant says it is embracing AI and automation to navigate the changing landscape, following industry trends.

Hundreds of Google advertising sales team members are expected to experience job cuts.

The layoffs follow a series of workforce adjustments within Google, including personnel reductions in hardware teams overseeing Pixel, Nest, Voice Assistant units, and Fitbit, as well as the AR team.

Google emphasizes that its customer solutions unit will play a pivotal role in driving future growth.

The announcement aligns with a broader industry trend, as companies across sectors increasingly turn to AI and automation to enhance productivity. Google's latest model, Gemini, showcases its commitment to staying ahead in the AI gold rush.

Amazon.com disclosed last week its plans to undertake workforce reductions in its streaming and studio operations, along with 500 layoffs at its video streaming platform Twitch.