Google collaborates with the ECI for the 2024 Indian General Election

Supporting elections is a critical part of Google’s responsibility. With millions of eligible voters preparing to cast their votes, Google is taking significant steps to provide accurate information, safeguard its platforms against abuse, and assist users in navigating AI-generated content.

Connecting Voters to Essential Information

As part of its efforts, Google is collaborating with the Election Commission of India (ECI) to ensure voters have easy access to crucial information. This includes details on voter registration procedures and voting guidelines, available in both English and Hindi, accessible through Google Search and YouTube.

Combatting Misinformation and Ensuring Platform Safety

Google is also intensifying its efforts to combat misinformation and safeguard its platforms. Through a combination of human review and AI-powered systems, Google is actively removing content that violates its policies, particularly concerning false claims that could undermine democratic processes. Furthermore, Google maintains strict policies on election-related advertising, requiring advertisers to undergo identity verification and providing transparency on ad funding and origins.

Supporting the Ecosystem in Countering Misinformation

Google is working collaboratively with the wider ecosystem, including news publishers and fact-checkers, to counter misinformation effectively. Initiatives like the Google News Initiative Training Network and the Fact Check Explorer tool empower journalists and newsrooms to deliver accurate updates and debunk false information.

Enhancing Transparency and Accountability

To enhance transparency regarding AI-generated content, Google has introduced new disclosure requirements for election ads containing synthetic media. Additionally, YouTube is implementing content labels for AI-generated content, providing viewers with essential context.

A Collaborative Effort for a Fair Election

Google's commitment extends to collaborating with industry coalitions like the C2PA coalition, pledging to prevent deceptive AI-generated content from influencing elections. Through these initiatives and ongoing collaborations, Google aims to ensure a fair and informed election process in India.

This comprehensive approach reflects Google's dedication to upholding the integrity of elections and empowering voters with accurate information in an increasingly digital age.