IAA's India Chapter announces webinar on 'World goes Digital' with Julie Roehm

The International Advertising Association (IAA) India Chapter has announced its next webinar on ‘World goes Digital’. Julie Roehm, Chief Story Teller, SAP, will be the speaker at this webinar using the Google Hangout platform.

Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia/Pacific region of IAA said, "We began this series in April and have had Rajan Anandan from Google, Ajit Balakrishnan from Rediff.com and Nishant Rao from Linkedin. This time we have Julie Roehm. it is nice to know that this knowledge sharing platform by IAA is getting high profile speakers from across the world and making a big difference to the way we understand digital."

Abhishek Karnani, director, Free Press Journal and Manish Advani, head – marketing and public relations, Mahindra Special Services Group, are co-chairing the IAA webinar series.

"Looking at the way Digital is growing, customers in the future will buy products or services based on the stories or experiences of existing users" said Mr. Karnani.

"Being in the consulting business what we sell is a concept which is difficult to sell the way other products and services are sold, the only method which has worked well for us is Story telling which makes our customers experience what they could expect if they engage us on an assignment" said Advani.