IAA to discuss the role of opinion polls!

The International Advertising Association (IAA) India Chapter announces the next topic of its IAA Conversations: Do Opinion Polls and Media Reports Influence Voters?
Political party representatives Ram Naik (BJP), Prem Shukla (Shiv Sena), Sanjay Jha (Congress) and political analyst Kumar Ketkar will deliberate on the issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai.

Former petroleum minister and senior BJP leader Ram Naik, Congress spokesperson Sanjay Jha, Shiv Sena spokesperson Prem Shukla and leading political analyst and veteran journalist Kumar Ketkar will participate in the panel discussion which will be moderated by Anand Rathi, Chairman, Anand Rathi Securities. The panel discussion will take place between 4pm and 6pm on Thursday, April 10, 2014 at the Nehru Centre, Worli, Mumbai.

Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia Pacific region of IAA said, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning the advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”

Dr. Bhaskar Das, Group CEO, Zee Media Corp Limited and Chair of the event, said, “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”
“Many senior members of the advertising, marketing and media fraternity are invited to be present at the engaging event’ said Mr. Swamy. 

For Information and recoords: The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies, advertisers and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is 75 years old and is headquartered in New York. Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. They also admit Young Professionals in a new class of membership to attract young people to join this industry body.