IAMAI 'Stay @Home' campaign draws 2 million impressions

Since the last two weeks, the Internet and Mobile Association of India (IAMAI) has been running an online campaign to encourage people to stay at home during the lockdown. The campaign was devised to supplement the government’s efforts to contain the spread of the Coronavirus by social distancing and was supported by a coalition of 22 IAMAI members from payments, news, astrology, social media, and digital advertising sectors. This week onwards IAMAI is launching the second campaign on downloading Aarogya Setu App.

The IAMAI campaign so far has received 90,492 sessions and is estimated that around 1,80,984 clicks have been received and roughly 2 million impressions served.

The campaign was conceptualized to promote the use of digital, for payments, ordering food, education, and entertainment even while staying at home. The campaign reinforces the importance of staying at home and maintain social distancing.