ICC CWC 2019 reaches an audience of 315 million in 2 weeks
Continuing the momentum from week 1, the action in the ongoing ICC Cricket World Cup 2019 is getting hotter with every passing week. The first 2 weeks of the tournament has seen 315 million* viewers tuning into Star Network from across the country. Television viewership delivered a phenomenal 182.7 million* average impressions for the first two weeks.
Quest for #CricketKaCrown gets intense
ICC Cricket World Cup 2019 is off to a flying start with some scintillating player performances - Shikhar Dhawan’s confident knock of 117 against Australia, Shakib Al Hasan’s striking form with 121 against England, Aaron Finch’s massive 153 against Sri Lanka and James Neesham’s maiden ODI fifer against Afghanistan, to name a few. India and New Zealand’s 100%-win percentage and Australia’s steady yet cautious rise to TOP 4 are a testament to the #CricketKaCrown battle getting intense as the tournament progresses.
#DeshKiMitti travels to UK
To bring alive the emotion that is, ‘Cricket for all Indians’ and to support the players representing team India at the ICC Cricket World Cup 2019, Star Sports sent the Indian team #BlessingsFromHomeGround. These blessings were given in the form of a deep-rooted symbolic item – a jar of soil collected from across the schools and maidans where the players first started their journey in cricket. This #DeshKiMitti travelled to the United Kingdom and was handed over by Star Sports anchor Jatin Sapru to Captain Virat Kohli prior to the India vs Australia game.
Enriching fan experience with content
Giving fans a day full of exciting content to celebrate cricket, Star Sports had it all, from special segment called ‘Dil Se India’ on all India match days to a 90 mins pre-show ‘Philips Hue Cricket Live’ on all match days to a unique show ‘Follow the Blues’ which captures Team India’s journey off and on field in a never seen avatar from the UK.
The game of cricket was further augmented on #SelectDugout for fans by experts such as Brian Lara, Matthew Hayden, Kevin Pietersen, Dean Jones, Scott Styris, Gautam Gambhir, Irfan Pathan calling the game and analysing all aspects of it. Fans also enjoyed an age-old camaraderie between Master Blaster, Sachin Tendulkar who made his commentary debut on the network and joined his former teammates Sourav Ganguly, Virender Sehwag, Harbhajan Singh, as part of a special segment #SachinOpensAgain.