ICICI Prudential AMC's new campaign #Yeh Diwali SIP Wali

This Diwali, ICICI Prudential Asset Management Company (AMC) aims to spread the light of financial prudence by promoting an investing habit through its campaign #Yeh Diwali SIP Wali.  The campaign urges the masses to think not only about today but about the future and aim to make it shine brighter with a Systematic Investment Plan (SIP). The campaign further talks about the perks of investments through SIP. ICICI Prudential AMC is encouraging investors to dedicate this shubh occasion of Diwali to their financial future by taking the first step today.

“Come Diwali, come expenditures. Diwali is that time of the year when the celebrations are larger than life and usually, so are the expenses. Through our latest campaign #Yeh Diwali SIP Wali, we seek to take a pledge towards illuminating financial well-being and a better financial future by starting a Systematic Investment Plan (SIP) in mutual funds. “By inculcating this important habit towards wealth creation one can make every Diwali khushiyon wali and prosperity wali” said Mr. Abhijit Shah, Head - Marketing, Digital &  Customer Experience.

The campaign is not only aimed to help people understand the advantage of SIP, but instead help them know the benefits of investing consistently and starting early. Starting early offers the benefit of compounding to the investors. This helps them go a long way to stay on track to achieve their financial goals.

Whether it is Diwali or financial planning, do not leave it for last minute! Start your financial planning from today by consulting a financial advisor.