id8labs all set for next phase of growth; picks CMO, CSO

id8labs, a full service Digital strategy, Marketing & Technology services company has hired key senior executives in a bid to build its leadership team and focus on new business opportunities across diverse industry segments. 

 

The company has appointed Jaitrali Jhanjariya as Chief Marketing Officer (CMO), who will be responsible for managing all client mandates and lead teams of client servicing & media (display, search & social) including business development. This is her second stint at ID8labs. She has over 15years of experience and has worked with companies such as Pinstorm, & Brand portrait – Digital, Geodesic & LBi. She has lead digital marketing initiatives for brands such as Carlsberg, ShareKhan, ICICI bank, HDFC bank, Kaya Skin clinic, Kuoni Travels, Taj Hotels, amongst many others.

 

It has brought Abhishek Verma  on board from Star TV as Chief Strategy Officer (CSO). He has 14years of Marketing, Communication, Digital & Start-up experience. At Star TV, he was AVP- Affiliate Marketing, where he was responsible driving marketing for HD, Analog & DTH platforms including new initiatives such as ASL HD activation & partnerships. In an earlier role, he was Head-Consumer Marketing for Star World & Star Movies.  He has worked in strategic marketing roles at Discovery channel & Sony SAB, where he was head of marketing.  In addition, he has experience in building business processes and teams at an Internet Loyalty marketing, CRM & Data analytics firm  now known as Eden Red India, where he as Vice President & National  head – client services, managing blue-chip clients such as HP, Microsoft, Nortel Networks, Fedex and Tommy Hilfiger.

 

Amit Tripathi, Founder & Managing Director id8labs said – “With Abhishek & Jaitrali’s appointments, Id8labs is building a sound leadership pipeline that will drive the future growth of the company. With Abhishek’s experience in the client side with both MNCs and Start-ups, we will build excellence in client engagement and strategy and Jaitrali is a veteran in the digital agency space across client categories, she will help us a create robust delivery platform across clients and opportunities to grow existing and new businesses.”

 

Jaitrali said “I am delighted to join back id8labs, a team of highly passionate digital natives, who have a sound understanding of the medium. The marketing landscape now is shifting focus from traditional to the digital medium and with experience in this space, we will take this company to the next level”

 

Abhishek said – “The digital business has now matured from the heady days of the dotcom boom and consumer trends are largely dictated by online channels.  ID8labs is poised to demystify this changing digital universe and with experience in strategic marketing using consumer insights across brands and start-ups, I am excited to help our clients navigate this new world.”