Idea Jalsa completes 75 episodes
"Idea Jalsa" was established in 2006, as a multi-city on-ground live performance event to popularise ALL forms of Indian Music. Says Durga Jasraj, Director ' Art & Artistes' "Interactive sessions post the recitals, addressed by both the performers made it a unique and exciting experience for music lovers.
Following the success of a 40 city tour over 22 months, and the response we received in each city, we decided to take this initiative forward and develop a performance based format for television. The support and vision of Idea Cellular is exemplary and set standards of content production, at the same time supporting Indian Music. The National broadcaster too, supported this format of presentation by giving us a slot on Sunday morning."
The show has also been dubbed in 5 Regional languages viz. Marathi, Oriya, Gujarati, Tamil, and Punjabi. This has ensured even wider reach and appeal to regional audiences due to the deep reach of Doordarshan.
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