Idea to kick-off the biggest dance challenge on TikTok

Brand Idea has entered into a first-of-its-kind collaboration with the social media video app - TikTok, for #SabkaTimeAaGaya dance challenge! To participate, users have to recreate the signature step using the peppy Sabka Time Aa Gaya track.

After creating a buzz amongst the audience, especially the youth, with its latest TVC promoting ‘Har Recharge Pe Extra’ offer, Brand Idea will now be roping in some of the top content creators on TikTok to promote the campaign. The creators will inspire their followers to share dance videos using the Sabka Time Aa Gaya track with the hashtag #SabkaTimeAagaya

This fun dance challenge is designed to get people to dance on the catchy track of Idea jingle that is getting hugely popular on TV.

Speaking on this campaign, Ms.Sunita Bangard, President – Marketing & National Brand Head, Vodafone Idea said, “Brand Idea has created iconic and popular ads based on catchy tunes and jingles that have got the nation hooked. With the latest #SabkaTimeAaGaya dance challenge, Brand Idea is triggering a celebration by partnering with TikTok and some of the popular influencers who are looked up to, for their latest trending videos on the platform.”

The dance challenge will go live on TikTok from 23^rd August to 26^th August. Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma and many other TikTok sensations will be seen dancing to the ‘Sabka Time Aa Gaya’ track.

Brand Idea had recently launched a TVC #SabkaTimeAaGaya to promote its ‘Har Recharge Pe Extra’ offer, under which every time an Idea subscriber does a recharge, she/he gets rewarded with extra benefits which can either be extra data or unlimited calls or cashback. The TV ad shows people from all walks of life dancing to the vibrant, lively and happy catchy tune triggering a celebration, which the brand is now amplifying on Digital.