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Ignitee with Om Books launched digital media handbook - "Honey I Shrunk The World'

"Honey I Shrunk The World' ' is a global media handbook. Ignitee Digital solutions joined hands with Om books International and launched first-of-its kind global digital media handbook yesterday i.e. December 22 2009 at Crossword bookstore, Kemps Corner.

The country's leading cricket commentator and journalist ' Harsha Bhogle and executive director, Harvard Business School, India Research Centre - Anjali Raina, unveiled the book, in the presence of Publisher, Om Books International ' Ajay Mago, Vice Chairman, Ignitee Digital Solutions Pvt. Ltd - Mr. V. Ramani, CEO, Ignitee Digital Solutions Pvt. Ltd - Mr. Atul Hegde and Harminder Kaur from Ignitee.

"Honey I Shrunk The World' - is a complete guide on the online marketing platform. The book provides intricate details and statistics on online consumption, behavior patterns across global regions and digital marketing domains. It also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers.

The book is divided into five key sections: Section 1: Net Set Sow (The basics), Section 2: iConic Figures (Global digital space statistics), Section 3: Password Protected (Top web apps, websites, blogs), Section 4: CybeAge Times (Industry-level data), followed by Appendices

The book is priced at Rs 995 and is available at Crossword stores all over the country.

On the occasion, all the guests had something to say about the book. The Vice Chairman, Ignitee Digital Solutions Pvt Ltd, Mr. V. Ramani said, "Corporate, marketing gurus, brand managers and even the lay internet user has understood the power of the digital medium in terms of communication and engagement. We at Ignitee have always believed that knowledge is best utilized when it is shared amongst people and this book is a true testimony of that."

The CEO, Ignitee Digital Solutions Pvt. Ltd, Mr. Atul Hegde added and said, ""Honey I Shrunk the World' is the first handbook that contains all the information on the Internet. It has been designed to empower, educate and entertain various audiences like digital media professionals, brand managers, marketers, students interested in learning the ropes of this industry and digital consumers who are always on the lookout for new and interesting nuggets that the Internet has to offer."

Harsha Bhogle first congratulated the Ignitee team and said, "The Internet has truly spun knowledge around the globe. Even cricket has now moved off the field right onto our computer screens. Ignitee has actually shrunk the Internet in this book and if I were to compare "Honey I Shrunk the World' to cricket then, it would be as good as squeezing an entire test series in a T20 format."

Anjali Raina said, "The generation uses the internet as their preferred mode of communication - for chatting, browsing and exchanging ideas through various social networking sites. What's less well known is that digital media ' wikis, tags, Twitter, etc. are also transforming learning and innovation. "Honey I Shrunk the World' is an excellent guide to generate and spread awareness of this medium amongst students."

The book spans nine global regions including Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic and South America.


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