IMG extends contract with Tennis Properties Limited

In essence, it started with Leander Paes and Mahesh Bhupati. Sania Mira joined the party and brought with her, along with solid skills, much required glam factor in the Indian tennis world. Now we have players like Somdev making headlines. The Indian scenario aside, globally too, new and dynamic tennis players are doing extremely well and giving players like Federer, Nadal and Djokovic a run for their money.

Tennis has not been so gloriously competitive and attractive for a long time here. Many believe this to be a flourishing phase for Tennis globally and things are only going to improve from here. Tennis is becoming increasingly popular in India too ' a land where Cricket is as big as festivals and cricketers are treated as demigods!

But the popularity of a particular sport largely depends on the way its distribution is handled. IMG Sports Media has extended its association with Tennis Properties Limited (TPL/ATP Media) by renewing its exclusive consultancy deal with the latter.

The deal has been signed till the end of 2013. With the extension of this association, IMG Media ' which has been TPL's media rights consultant since 2001 ' is going to continue to offer its advice and assist on global distribution of media rights of the ATP World Tour Masters 1000s and Barclays ATP World Tour Finals.